Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites. (April 4, 2003)
Evidence suggests that pay-per-click search leader Overture is heading towards a permanent partnership with controversial online advertising network Gator Corp. (March 13, 2003)
Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software. (May 12, 2002)
Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software. (April 8, 2002)
Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites. (September 4, 2001)
Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by publishers. (August 31, 2001)
Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites. (August 30, 2001)
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program. (August 29, 2001)
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites. (August 28, 2001)
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it. (August 27, 2001)
Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade Commission. (August 20, 2001)