The Anatomy of Buzz Emanuel Rosen's book on how to create word-of-mouth marketing. http://www.emanuel-rosen.com/
Buzzmail offers book on e-mail marketing. http://www.buzzmail.com
Detective Marketing Finding the inner creative resources, and employing them in marketing. Site may alter your browser settings. http://www.detectivemarketing.com/
Entertainment Economy Discusses how mega-media forces are transforming peoples lives. Includes reviews and interviews with the author. http://theentertainmenteconomy.com/
Judo Strategy Book suggests that businesses compete more effectively by using their competitors' strength to their advantage. http://www.people.hbs.edu/dyoffie/html/
Loyalty Marketing Advice on identifying, attracting, serving, and retaining customers in the e-commerce environment. http://www.loyaltymarketingfortheinternetage.com
Marketing to Seniors Developing a senior marketing plan, and introduces concept of the extended senior customer. http://www.marketingtoseniors.info/
Savvy Way to Successful Web Site Promotion Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes search engines, and software recommendations. http://www.webmax.bc.ca/book/
Search Engine Marketing Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the search engine creators themselves. Available for purchase. http://www.search-engine-book.co.uk
Small Business, Big Marketing Marketing guide for small business, advising on low cost options. Also offers a news release writing service. http://www.marketingyoursmallbusiness.com/
Web Forging Marketing tips and techniques for web presence. Topics include planning, designing, producing, marketing and hosting a website. http://www.webforging.com/